Marketing Strategies for
Sustainability & Growth in the World of Constant Disruptions
Virtually no activity, product or service will perform effectively over a
long period of time without modification and redesign. Eventually, many of them
will become obsolete.
So how do you stay ahead and lead in this world of
constant disruptions? By factoring into your present decision "The future that
has already happened" advises business guru Peter Drucker. To do that, business
owners need to know what events and changes have already occurred that do not
fit into their present day assumptions, thereby creating new realities.
This
interactive workshop will focus on factors that are changing your business, how
to see what is not yet visible, and how to develop your marketing strategies for
growth and sustainability into the future.
Date: Wednesday, November 4, 2009
Time: 9:00 - 11:00 a.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Springfield (directions)
Cost: $40
Contact: Western Regional Office SBDC at 413-737-6712
or msbdc@msbdc.umass.edu. Register online with link below.
>Register online
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Cash Flow
Your business runs on cash - cash in and cash out. This workshop will help
you to understand: the basics of cash flow, how to improve your cash flow, the
timing of cash inflows and outflows, how cash flow is different from profit &
how to determine your company's cash flow.
Date: Thursday, November 12, 2009
Time: 9:00 - 11:00 a.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Springfield
(directions)
Cost: $40
Contact: Western Regional Office SBDC at 413-737-6712 or
msbdc@msbdc.umass.edu. Register online with link below.
>Register online
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Create an Interactive Website
for your Small Business in One Day
**New Date**
Create a new website in one day – including photo galleries, slide shows,
contact form, support forum, social networking features. Within one day, you
will learn the fundamentals of the Joomla! open source content management
system, site planning, menus, design templates, content editing, and marketing
and search engine optimization tips. No technical skills required beyond comfort
with Microsoft Word, and an internet browser.
During and after the workshop you will be able to add images and text to your
new site on your own. You will be able to complete more during the training if
you bring text and pictures of your business on a CD/DVD or flash drive.
Note: This workshop will not include e-commerce or shopping cart
features. You can, however, add
e-commerce features to the site once it is set up - either by yourself or
working with a technical consultant.
Tamar Schanfeld from TNR Global Joomla! Services, based in Greenfield, will
lead the workshop.
Date: Wednesday, December 2, 2009
Time: 9:00 a.m. - 4:30 p.m.
Location: Scibelli Enterprise Center, 1 Federal Street,
Springfield (directions)
Cost: $75
Contact: Western Regional Office SBDC at
413-737-6712 or msbdc@msbdc.umass.edu. Register online with link below.
>Register online
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Business Plan Basics
This workshop will focus on management fundamentals from start-up
considerations through business plan development. Topics will include:
financing, marketing & business planning.
Date: Thursday, November 19, 2009
Time: 9:30 a.m. - 12:30 p.m.
Location: Amherst Town Hall, 1st
Floor Meeting Room,
4 Boltwood Walk, Amherst
Cost: $35
Contact: Western Regional Office SBDC at
413-737-6712 or msbdc@msbdc.umass.edu. Register online with link below.
>Register online
[top]
Strategic Planning: Is This the Right
Time?
Stepping back from your business and taking a big picture look can be very
rewarding. The current economic environment offers the opportunity to look at
the challenges of today as well as the opportunities of tomorrow. A SWOT
(Strengths Weaknesses Opportunities and Threats) analysis can be extremely
helpful in team and morale building but also in setting direction for the
future.
Date: Wednesday, December 9, 2009
Time: 9:00 - 11:00 a.m.
Location: Greater Northampton
Chamber of Commerce,
99 Pleasant Street, Northampton
Cost: $40
Contact: Western Regional
Office SBDC at 413-737-6712 or msbdc@msbdc.umass.edu. Register online with link
below.
>Register online
[top]
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Cancellation Policy |
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Cancellations received by noon the day prior to the seminar will be
entitled to a refund. No refund will be given on notifications received
after that time or in any no-show situation. The MSBDC reserves the
right to cancel or reschedule a seminar due to insufficient enrollment.
Registration fees will be returned or credited towards a future program.
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For information on other MSBDC seminars offered
throughout the state, visit
the MSBDC's statewide
training calendar
at
www.msbdc.org/training.
