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**Program Descriptions**
This popular class provides an overview of business startup issues
including marketing, financial management, legal and tax issues, and includes a free workbook.
Sessions are held at various locations throughout the Boston area.
>Click here for complete listing
of dates, times and locations. You will be redirected to the Boston
Regional Office's website. Click 'back' on your browser to return to this website.
Cost: Free
Contact: Boston Regional Office & Minority Business Center at (617) 287-7750 or via email at sbdc@umb.edu
[top]
Export Open House
**Sorry, this seminar has been cancelled**
 Federal
and state governments offer a broad range of programs available to help
companies with their international business efforts. Services range from
day-to-day operational export assistance to in-depth support of overseas sales
and marketing efforts.
The Export Open House will feature brief presentations by federal and state
government export promotion agencies. Following the presentations, participants
will have the opportunity to meet one-on-one with government officials to
address specific export questions and challenges. Join us to learn about all the
resources available to you as an exporter!
Representatives from the following government agencies will participate:
•
William Davis II, Senior International Trade Specialist at the U.S. Department
of Commerce, Foreign Commercial Service
•
Eric Hunter, Vice President of MassDevelopment
•
John Joyce, International Trade and Finance Manager with the U.S. Small
Business Administration
•
Diana La Muraglia, Director of Business Development at the Massachusetts
Office of International Trade & Investment
•
Carla Miller, Manager of WISERTrade
•
P. Ann Pieroway, Western Massachusetts Regional Director of the
Massachusetts Export Center
Date: Thursday, December 4, 2008
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Essentials of Exporting
 This
half-day program will highlight and review all the most important topics,
skills, and resources needed to become a successful exporter. We will cover all
the major components of the export process: international sales and marketing;
export logistics and banking; and export regulatory compliance. This program
will pack your morning with all the information you need to know in order to get
started with your export operations, or build and expand upon your existing
international sales. You will come away with at least ten new ideas of ways to
expand your international business, or solve issues you’re currently facing. One
of the brightest spots in the current economy is the boom in U.S. exports —
don’t miss out on your company’s share!
•
Michael Laffan, VP, International Trade Banking at Sovereign Bank
•
Nancy Lowd, Senior International Trade Advisor with the Massachusetts Export
Center
•
Laura Mullin, President of L.J. Rogers Inc.
•
Paula Murphy, Director of the Massachusetts Export Center
Date: Tuesday, December 9, 2008
Time: Registration 8:30 a.m., Program 9:00 a.m. - 12:00 Noon
Location: Sovereign Bank, New Bedford
(directions)
Cost: $50 includes seminar materials and breakfast
Contact: Massachusetts Export Center at 508-999-1388.
Register online with link below.
>>Register online
top
Business Finance & Accounting
Basics
*Sorry, this seminar is full*
So, you’ve never had any formal business or accounting training, and
you’re not sure what’s coming in, what’s going out, and whether you’re making
money or not. This two-hour workshop will introduce you to the wonderful world
of finance and accounting. We will cover a number of basics that every
entrepreneur or company owner (big or small) should know- including
record-keeping, tax considerations, cost accounting, pricing, financial
statements, accounting software, vendors, and strategies for keeping it all
together.
Date: Tuesday, December 9, 2008
Time: 6:00 - 8:00 p.m.
Location: Copley Square Library, 700 Boylston Street, Mezzanine
Conference Room, Boston
Cost: Free
Contact: Boston Regional Office & Minority Business Center at
617-287-7750.
Co-sponsored by the Kirstein Business Library & Copley Square Library,
Social Sciences Department
top
Business Legal Issues
Ensure the smooth flow of your
business by selecting the appropriate legal structure,
obtaining permits and licenses, protecting business
assets and knowing your responsibilities as an employer.
Although formal legal advice cannot be offered, this
workshop will provide guidelines for your venture.
The speaker will be Bill Norman, Esquire, with Colucci
Norman, LLP.
Date: Tuesday,
December 9, 2008
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center at Salem State
College
[top]
The
Creative Economy
The Creative Economy plays an increasingly important role in
Western Massachusetts, in job creation, revenue growth and quality of life.
Thanks to the rich array of talent in performing and visual arts, the Creative
Economy abounds in our region.
This program will highlight two of our best known artists,
Josh Simpson and Scott Prior, who will speak about their work and their
marketing efforts. The program will also include an opportunity to see the
outstanding new studio arts building built this year at the University of
Massachusetts.
Date:
Tuesday, December 9, 2008
Time: 4:00 - 6:00 p.m.
Location: Studio Arts Building, University of Massachusetts,
Amherst
Cost: $25
Contact: Western Regional Office SBDC at 413-737-6712 x100
or msbdc@msbdc.umass.edu.
Register online with link below.
>>Register online
Co-sponsored by the UMass Arts Extension Service, UMass
Art Department and UMass Dean of Humanities and Fine Arts
[top]
Complying with the ITAR: A Case Study
 The
International Traffic in Arms Regulations (ITAR) impacts many technology
companies — is yours impacted, too? You may be surprised!
Did you know...
-
The ITAR applies to a wide variety of wholly benign (non-lethal) products
and services, including components and subcomponents that have no apparent
military utility.
-
Products specifically designed, developed, manufactured or configured to
military specifications or for use with a military article are likely
subject to the ITAR, even if they are sold for a civilian use.
-
You do not need to manufacture directly for or sell your products directly
to the military to be subject to the ITAR. Activities on behalf of prime and
subprime defense contracts are impacted by the ITAR as well.
-
Granting access to ITAR-controlled technical data to foreign persons within
the U.S. (including visa holders or visiting students or interns) is
considered an export to that person’s home country requiring a license or
other Government approval.
-
If a product is subject to the ITAR, you are required to register with the
State Department’s Directorate of Defense Trade Controls, even if you are
not engaged in export transactions.
In the world of international trade, it’s what you don’t know that can hurt you.
With the U.S. government’s focus on homeland security and its increasing
reliance on local companies for the development and production of
defense-related products and services, your activities may well be subject to
the ITAR.
This seminar will be presented in a case study format. Real-world situations and
lessons learned will be shared. Various aspects of the case study will likely be
familiar to you in the context of your own experiences, allowing you to learn
effectively how to spot ITAR issues before they negatively impact your business.
You will also learn about current enforcement trends and best practices for
avoiding violations.
•
Kerry Scarlott, Partner with Posternak, Blankstein & Lund LLP
Date: Thursday, December 11, 2008
Time: Registration 8:30 a.m.; Program 9:00 - 11:00 a.m.
Location: Posternak, Blankstein & Lund LLP, Boston
(directions)
Cost: $75 includes materials and breakfast; does not include
parking
Contact: Massachusetts Export Center at 617-973-8664.
Register online with link below.
>>Register online
top
create-a-strategy Marketing
Without a marketing strategy you’re
fishing without a pole. Learn to create a seven sentence marketing strategy that
informs and drives your marketing campaigns, media selection, messaging and
marketing budget. Learn the secret of delighting the few to attract the many and
how to describe your target market and identify your niche.
Date: Thursday, December 11, 2008
Time: 8:30 a.m. – 12 noon
Location: Berkshire Community College, South County Center,
Room S-7, 343 Main Street, Great Barrington
Cost: $35
Contact:
Nancy Bergmann at 413-499-0933. Register online with link below.
>>Register online
Every New Business Needs Positive Cash Flow
A critical factor for the success, or failure, of an early stage or start up
company is the business owner's understanding and management of the sources and
uses of cash as a company becomes established. The most critical of all
financial forecasts in a business plan are the cash flow projects and statement.
As a result, the bottom line of a cash flow statement is the reflection of your
company's net cash position rather than profit. It is important to understand
that early in a company's life cash position will be more critical than
profitability because it will reflect the company's viability. Ample time will
be allowed for questions. Speaker: James Patterson, CPA of Gray, Gray & Gray
Date: Thursday, December 11, 2008
Time: Registration 8:45 a.m.; Program 9:00 a.m. - Noon
Location: Grace Conference Room, Higgins University Center at
Clark University, Worcester (directions)
Cost: $39 - prepayment required to reserve a space (for
information on special pricing, click on the online registration form below)
Contact: Clark University SBDC 508-793-7615 or via email
at sbdc@clarku.edu. Register online with
link below.
>>Register online
Sponsored by: Fidelity Brokerage and Webster Five Cents Savings
[top]
Ready Set Grow
This workshop will help you gain a better understanding
of the various SBA programs and services that are
available to prospective or current entrepreneurs who
need assistance in starting or expanding their
business.
General information will be provided on the following
programs and services: Massachusetts Small Business
Development Center (MSBDC) Network, Service Corps of
Retired Executives (SCORE), Business Resource Centers,
SBA Guaranty Loan Programs (7a, Micro Loans, Express &
504's), Government Contracting Opportunities (8a
Business Development, HUBZones, Small Disadvantaged
Business, Surety Bonding), and Disaster Assistance.
This free two-hour session is offered monthly throughout
the year. Seminars are held on Thursday mornings. The
location and time is the same for all sessions.
2008 Dates -- all Thursdays: August 21, September 18,
October 16, November
20, December 18
Time: 10:00 a.m. - 12:00 p.m.
Location: Plymouth Career Center, 36
Cordage Park Circle - Suite 200, Plymouth
Cost: Free
Contact: Plymouth Career Center at 508-732-5399
Cosponsored by the MA One-Stop Career Centers and
SCORE
[top]
Export Logistics and Regulatory Compliance Certificate Series
In today’s complex export environment, regulatory compliance and traditional
logistical issues are inextricably linked.
Simple logistical mistakes may have repercussions that can lead to noncompliance
with U.S. export regulations and foreign customs requirements. Companies that
don’t take a holistic approach to all of these issues will leave themselves open
to fines, customs seizures, delays, and possible enforcement action.
Our four-part Export Logistics and Regulatory Compliance Certificate Series is
designed to provide exporters with a comprehensive, working understanding of the
day-to-day mechanics of international trade while focusing on the latest trends
and requirements essential to achieving full compliance. The series will provide
helpful tips, tools and practices that businesses can use to optimize their
export operations. Space is
limited. Participants who complete the entire four-part series will receive a
certificate of completion issued by the Massachusetts Export Center.
Dates:
Fridays: October 17, October 24, November 7, November 14
Time:
Registration 8:30 a.m.; Program 9:00 a.m. – 3:00 p.m.
Location:
Saltonstall Building, 100 Cambridge Street, Boston
(directions)
Cost:
$450 for the entire series or $130 per individual session includes seminar
materials, breakfast and lunch; does not include parking
Contact: Massachusetts Export Center at 617-973-8664.
Register online with link below.
>>Register online
 |
|
This series is approved by NCBFAA for 24 CES continuing
education points. |
Export Logistics, Classification and Incoterms
(October 17)
This seminar is designed to help companies understand the basic steps and tools
in the export process. It will focus on the fundamentals of export logistics,
including product and tariff classification, Incoterms 2000, international
shipping procedures, customs clearance, working with freight forwarders,
packaging, cargo insurance and duty drawback.
•
Ronald Castellanos, Specialty Program Manager at Hanover Insurance
•
Scott Hughes, Sales & Business Development at Chick Packaging of New England
•
Michael Jeannotte, District Manager, Boston at DHL Global Forwarding
•
Herbert Lynch, Partner with Sullivan & Lynch, PC
•
Robert Osburn, Business Development Manager, Eastern Region with
DHL Global Forwarding
•
James Sullivan, Partner at Sullivan & Lynch, PC
Export Documentation and Shipping Under Free Trade Agreements
(October 24)
This hands-on seminar will guide participants through the process of completing
major export documents, such as Commercial Invoices, Certificates of Origin and
others. The seminar will also discuss the new Census Bureau regulations
requiring exporters to file their information via the Automated Export System
(AES) and will review AES filing requirements step-by-step. Accurate valuation
of export shipments, including special cases such as warranties and repairs,
will also be discussed. Finally, the seminar will review new and existing U.S.
free trade agreements that provide duty-free access to many countries for U.S.
exporters. The seminar will review documentation and procedures for shipping
under free trade agreements and will discuss eligibility under rules of origin,
preference criteria, tariff shifts, regional value content and more.
•
Michael Jeannotte, District Manager, Boston at DHL Global Forwarding
•
Herbert Lynch, Partner with Sullivan & Lynch, PC
•
Robert Osburn, Business Development Manager, Eastern Region at DHL
Global Forwarding
•
James Sullivan, Partner with Sullivan & Lynch, PC
Export Regulatory Compliance
(November 7)
This seminar will walk participants step-by-step through U.S. export control
requirements while focusing on special issues and areas of concern for
exporters. The program will provide an overview of export regulations, including
their scope and structure, as well as the various government authorities
responsible for developing and enforcing regulatory policy. The seminar will
then review the specific steps necessary to achieve compliance, including:
denied party screening, embargoes, anti-boycott controls, commodity
jurisdiction, product controls, ECCN classification, deemed exports and export
licensing procedures. The seminar will also discuss export clearance and
enforcement trends, recordkeeping obligations and compliance programs.
•
Jonathan Epstein, Partner at Holland & Knight
• John
McKenna, Special Agent in Charge with the U.S. Department of Commerce,
Office of Export Enforcement
Best Practices for Developing Export Procedures and Compliance
Programs
(November 14)
This seminar will feature speakers from some of the area’s leading exporting
firms to share best practices for developing export procedures and compliance
programs. Guest speakers will provide tips and information on their practices
across several different areas, including: selecting and working with freight
forwarders; handling routed freight transactions; product classification and
classification tracking; order entry and screening; documentation and
recordkeeping. An overview of export compliance programs and technology control
plans, including basic elements and other relevant issues such as customization,
implementation and maintenance will also be discussed.
•
Cidalia Bernardes, Global Customer Service & Compliance Manager with
Aspect Medical Systems
• Luiz
da Costa, Trade Compliance Manager at Genzyme Corporation
•
Robert Daniels, Director, Worldwide Logistics at Avid Technology, Inc.
•
Natascha Finnerty, Principal at DL Exports International
•
Kenneth Halle, Chief Strategy Officer with Kewill
•
Pieter Whittemore, Senior Trade Compliance Manager at Celestica, Inc.
[top]
How to Obtain a GSA Schedules
Contract
This free one-day workshop is held monthly in Boston.
This workshop, designed to
encourage and support small businesses interested in
obtaining a GSA Federal Supply Schedule contract, is
held throughout the year. Learn more about contracting
opportunities, the procurement process and resources
available.
Not sure which solicitation applies to your
product or service? Refer to
GSA's
Schedules e-Library website
in order to view or download solicitations. You can also
view and download solicitations by visiting
Federal Business Opportunities (FedBizOpps)
website.
Before attending the workshop, please review
the
Frequently Asked Questions (FAQs) regarding the GSA
Schedules Program.
GSA also
has a
Multiple Award Schedule (MAS) Express Program
- please direct questions regarding it to (866) 472-5738
or send email to
mas.express@gsa.gov.
Dates: Wednesday, November 19, 2008
Wednesday,
December 17, 2008
Time: 10:00 a.m. - 1:30 p.m.
Location: Thomas P. O'Neill, Jr.
Federal Building Auditorium - 10 Causeway Street,
1st Floor, Boston (directions)
Contact: U.S. General Services
Administration at 866-734-1727
>>Register online by clicking here
Cosponsored
by GSA Office of Small Business Utilization
top
2009 Seminars
Business
Legal Issues
Ensure the smooth flow of your
business by selecting the appropriate legal structure,
obtaining permits and licenses, protecting business
assets and knowing your responsibilities as an employer.
Although formal legal advice cannot be offered, this
workshop will provide guidelines for your venture.
The speaker will be Bill Norman, Esquire, with Colucci
Norman, LLP.
Date:
Wednesday,
January 7, 2009
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College, North Andover Campus, 1600 Osgood St., Room 17,
North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Financing Your Business: Do You Qualify?
Learn from a banker and a consultant
how a lender looks at your loan request. Credit quality,
cash flow and collateral are key. This presentation will
focus on preparing your existing business or startup
venture for financing. Sources of capital, including SBA
guaranteed bank loans, will be discussed. The
speakers will be Bob Vieira, management consultant, and
a banker.
Date: Thursday,
January 15, 2009
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center at Salem State
College
[top]
Let
the World Know You're in Business
You're about to start your business or you recently opened your doors or you're
still in the planning stages. This seminar will detail the main ideas and
the countless specifics which, taken together, can equip you to let the world
know about your business, and show you that it's always better to draw
marketplace interest than to push your offering. The speakers will cover
concepts and practicalities. Bring your questions. Speakers: Paul Carr,
Managing Partner, Carr Advertising, and Larry Morrison APR, President, Laurance
S. Morrison Co.
Date: Thursday, January 15, 2009
Time: Registration 8:45 a.m.; Program 9:00 a.m. - Noon
Location: Grace Conference Room, Higgins University Center at
Clark University, Worcester (directions)
Cost: $39 - prepayment required to reserve a space (for
information on special pricing, click on the online registration form below)
Contact: Clark University SBDC 508-793-7615 or via email
at sbdc@clarku.edu. Register online with
link below.
>>Register online
Sponsored by: Middlesex Savings Bank and The Harbor Law Group
[top]
Internet Marketing
Basics
Proven online strategies can help you
launch your company's web presence, email newsletter or
blog, and help you sell goods or services online. At
this workshop, you will learn how to track your
marketing and sales progress through web analytics. The
workshop will touch on natural and paid search engine
marketing, developing keywords, shopping carts, web
graphics and building your email list to reach your
target market. The speaker will be Carol Sanger of
the The Web Division.
Date:
Thursday,
January 22, 2009
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College
100 Cummings Center, 181 Elliot St., Suite 121-E,
Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Managing Your
Business in a "Recession"
Learn from business experts practical
ways to strengthen your company, despite the current
economic challenges. Identify tactics to better
manage marketing, finances, operations and human
resources. Hear from speakers who have helped
hundreds of small firms survive, and even thrive, in
light of dynamic markets, escalating costs, and fierce
competition. Join us for an interactive discussion
of strategies and tactics designed for your small
business. The speakers will be MSBDC Regional
Director Margaret Somer and CPA Jane Johnson.
Date: Wednesday,
February 4, 2009
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College, North Andover Campus, 1600 Osgood St., Room 17,
North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Cash Flow Your Way To Breakeven
Why do bankers say "cash flow is
king?" How is cash flow different from profit? This
workshop and its simple but realistic class
exercise will help you understand cash flow, assess when
you will need capital, and position your business for
bank financing. The speaker will be Management
Consultant Bob Vieira.
Date: Tuesday,
February 10, 2009
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center and Salem Main
Streets
[top]
Managing Your Business in a "Recession"
Learn from business experts practical
ways to strengthen your company, despite the current
economic challenges. Identify tactics to better
manage marketing, finances, operations and human
resources. Hear from speakers who have helped
hundreds of small firms survive, and even thrive, in
light of dynamic markets, escalating costs, and fierce
competition. Join us for an interactive discussion
of strategies and tactics designed for your small
business. The speaker will be MSBDC Regional
Director Margaret Somer.
Date: Thursday,
February 12, 2009
Time: 8:30 - 10:30 a.m.
Location: North Shore Community College
100 Cummings Center, 181 Elliot St., Suite 121-E,
Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
The Art & Science of Sales
Innovative and practical approaches
to sales will quickly improve your company's bottom
line. Learn about cold calling, closing sales,
getting that first appointment, making presentations and
developing positive long-term relationships with
customers. Note: this workshop does not cover marketing.
The speaker will be Jay Wallus of StreetSmart.
Date: Thursday,
February 26, 2009
Time: 8:30 - 10:30 a.m.
Location: North Shore Community
College, 100 Cummings Center, 181 Elliot St., Suite
121-E, Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Finding the
Right Insurance For Your Business
Protect your business and personal
assets and avoid liability by obtaining proper insurance
protection prior to unexpected events. Selecting a
cost-effective and appropriate insurance plan and
assessing your company's potential risks are part of the
process. The workshop covers liability, property,
vehicle, workers compensation, and employee benefits
insurance. The speaker will be Marc Slafsky of Appleby &
Wyman Insurance.
Date:
Thursday,
March 5, 2009
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise
Center at Salem State College
[top]
Business Legal
Issues
Ensure the smooth flow of your
business by selecting the appropriate legal structure,
obtaining permits and licenses, protecting business
assets and knowing your responsibilities as an employer.
Although formal legal advice cannot be offered, this
workshop will provide guidelines for your venture.
The speaker will be Bill Norman, Esquire, with Colucci Norman, LLP.
Date: Thursday,
March 26, 2009
Time: 8:30 - 10:30 a.m.
Location: North Shore Community
College, 100 Cummings Center, 181 Elliot St., Suite
121-E, Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Hiring
and Managing Employees and SubcontractorsSome of the most challenging issues
facing small business owners involve their most
important assets – people! Developing and
retaining a loyal, productive team while complying with
employment laws is a critical management task. This
workshop will help your Massachusetts business better
manage employee and contractor issues, and assist you in
avoiding legal issues. The speaker will be Laurie
LaBrie of Integrated Staffing, Inc.
Date: Wednesday,
April 1, 2009
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College, North Andover Campus, 1600 Osgood St., Room 17,
North Andover
(directions
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Your Business Plan: Soup To Nuts
Learn an easy approach to developing
a business plan to manage all aspects of your business,
including marketing, finance, operations, personnel,
and overall strategy. Existing business owners and
pre-ventures will learn to test the feasibility of a new
company or a new direction, and discover how to use
their plan to raise capital. Participants will receive a
copy of the SBDC Business Planning Guide. The speaker
will be Management Consultant Bob Vieira.
Date:
Tuesday, April
7, 2009
Time: 8:30 - 10:30 a.m.
Location: Middlesex Community College
at The Career Place, 100 Sylvan Road, Trade Center Park,
Woburn
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Internet Marketing Basics
Proven online strategies can help you
launch your company's web presence, email newsletter or
blog, and help you sell goods or services online. At
this workshop, you will learn how to track your
marketing and sales progress through web analytics. The
workshop will touch on natural and paid search engine
marketing, developing keywords, shopping carts, web
graphics and building your email list to reach your
target market. The speaker will be Carol Sanger of
the The Web Division.
Date: Thursday,
April 14, 2009
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center at Salem State
College
[top]
Your Company and the New Identity
Theft Law
As of 2008, the federal FACTA law and
the Massachusetts Data Breach and Identity Theft Law
require all firms to protect consumer and employee data,
or face significant fines. Learn what steps your company
can take to protect this data and protect your
operations. Eventually, customers will seek
companies in compliance. The speaker will be Frank Pugh
of ANewTeck.
Date:
Wednesday, May
6, 2009
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community
College, North Andover Campus, 1600 Osgood St., Room 17,
North Andover
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Hiring
and Managing Employees and SubcontractorsSome of the most challenging issues
facing small business owners involve their most
important assets – people! Developing and
retaining a loyal, productive team while complying with
employment laws is a critical management task. This
workshop will help your Massachusetts business better
manage employee and contractor issues, and assist you in
avoiding legal issues. The speaker will be Laurie LaBrie
of Integrated Staffing, Inc.
Date: Tuesday, May
12, 2009
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center at Salem State
College
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Cash Flow Your
Way To Breakeven
Why do bankers say "cash flow is
king?" How is cash flow different from profit? This
workshop and its simple but realistic class
exercise will help you understand cash flow, assess when
you will need capital, and position your business for
bank financing. The speaker will be CPA Jane Johnson.
Date: Thursday, May
14, 2009
Time: 8:30 - 10:30 a.m.
Location: North Shore Community
College, 100 Cummings Center, 181 Elliot St., Suite
121-E, Beverly
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
Financing Your Business:
Do You Qualify?
Learn from a banker and a consultant
how a lender looks at your loan request. Credit quality,
cash flow and collateral are key. This presentation will
focus on preparing your existing business or startup
venture for financing. Sources of capital, including SBA
guaranteed bank loans, will be discussed. The
speakers will be MSBDC Business Adviser Walter Manninen
and a banker.
Date: Tuesday, May
19, 2009
Time: 8:30 - 10:30 a.m.
Location: Middlesex Community College
at The Career Place, 100 Sylvan Road, Trade Center Park,
Woburn
(directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
[top]
The Art &
Science of Sales
Innovative and practical approaches
to sales will quickly improve your company's bottom
line. Learn about cold calling, closing sales,
getting that first appointment, making presentations and
developing positive long-term relationships with
customers. Note: this workshop does not cover marketing.
The speaker will be Jay Wallus of StreetSmart.
Date: Thursday, June
11, 2009
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem
State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost:
No charge
Contact: Laurel
Costello
at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online
with link below.
>>Register online
Cosponsored by the Enterprise Center at Salem State
College
[top]
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The Massachusetts Export Center is an approved vendor
for the Workforce Training Fund!
Massachusetts businesses may be eligible for
grants to attend the following Massachusetts Export Center
training programs (other seminars may be added, so check back
frequently):
Please note: These grants are only for
international trade seminars offered by the Massachusetts Export Center
(see contact info in program description to determine if a seminar is
offered by the Export Center).
The Workforce Training Fund Express Program
offers matching grants to Massachusetts employers to train
current and newly-hired employees. Businesses with 50 or fewer
employees in Massachusetts (including all plants and branches)
may apply. Grant decisions are made within 21 days of filing the
application and qualifying businesses will be reimbursed 50% of
the total cost of training after the training is completed.
Click
here for an online application. For additional information;
please contact the Workforce Training Fund at 1-800-252-1591.
Partners for Trade Seminar Policies
Preregistration is required
for all seminars and payment must accompany registration form.
Confirmations will not be sent - please mark your calendar!
Seminar materials are for attendees only.
Series Payment:
To qualify for series pricing, all sessions must be
paid prior to the first class; otherwise, the higher individual
prices prevail.
Discount Pricing:
Seminars are offered a at nominal fee; therefore we do
not offer any discount pricing.
Walk-Ins:
There will be a
$15 walk-in fee (in addition to the registration fee) for all
attendees who have not registered by noon the day prior to the
seminar.
Payment
is due with
your registration. Registrations through our website require
payment in advance also. We do not accept credit cards or purchase
orders, nor do we invoice participants.
No Shows: Due to the costs we incur as a result of
people who sign up for seminars and do not attend, effective
immediately, the MSBDC will bill unpaid registrants for the full
cost of the seminar unless cancelled 48 hours prior to the
event.
For free seminars, no
shows will be charged a fee to cover food and materials costs.
If you have questions or need clarification on these
policies, please call
413-545-6309. |
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